Branding of a fictional high-speed rail company. As noted in the Brand Standards Guide, Levrail's mission was to give its customers high-quality service at an affordable price--giving new meaning to the phrase, "you get what you pay for". In this case, every penny of the customer's money counts, no gimmicks and hidden fees.
T-shirt, reiterates the fact that Levrail is gimmick free, as the asterisk symbol is typically used to direct customers to fine print.
Mug...classic!
